Elixir
The legendary French lingerie company Lejaby has been a pioneer of women's undergarments since the 1930's using the best technology of its day and introducing new fabrics and shapes to suit the modern woman no matter what the decade. This new sister brand is no exception; women with a fuller bust have been struggling to find the perfect balance between a bra that supports and one that is beautiful leaving the wearer feeling feminine and supported.
Lejaby has created a new brand called Elixir which is designed for women who have a fuller bust and are looking for support but still to feel sexy. Launched in 2007 this new fun range of lingerie has proved to be a great success, using bright young colours and designs. The range includes different shapes for every occasion, a practical full cup bra that is ideal for everyday use and plunge bras that are great to wear under party dresses and low cut tops. The matching bottoms also come in a range of styles to suit any outfit with the options of briefs, culottes and thongs.
Beauty and Support
The principle of good lingerie has long been to promote a feeling of confidence whilst performing to a high standard of support and control. When somebody has a fuller bust this balance of science and beauty becomes more of a challenge.
The most important aspect of the brand is the combination of practical lingerie that can be worn everyday but with sensual designs and fabrics to make the wearer feel sexy. Elixir's aim is to encourage women who have a fuller chest to see their curves as an asset and to make the most of them in beautiful and supportive designs. To provide this the bras are made with a 3 panel cup to offer support and shape, bra cups and wings are lined with sheer power mesh so that they provide maximum support in a modern design, and straps are wide enough to offer lift without compromising on style.
Tried and tested technology
The Elixir development team carry out rigorous tests on all new bras to make sure that they fit the brief of sexy underwear that is suitable for everyday wear. As well as the company tests all of the bras are tested on real women in all the sizes to make sure that their designs are practical and comfortable for women with all different sized and shaped busts.
Elixir is always looking for new materials and technologies to make their underwear as comfortable and fashion forward as possible. To make the Elixir bras comfortable and practical several aspects have been taken into consideration,
- To prevent straps from stretching at the front and the bra loosing support Elixir bras have a revolutionary no stretch front strap and a stretch back strap to ensure comfort.
- Cups are sewn in three sections to keep a rounded shape to the breast and low cups are closely bonded to ensure maximum support.
- A reinforced T shaped back means maximum support and comfort
Elixir only use high quality fabrics that are chosen to be comfortable and practical like the soft jersey material used in the Menuet bras combined with delicate and soft lace to create a supportive and comfortable bra that maintains its shape.